READING TO LEAD: THE BOOK CLUB AS AN ENTREPRENEURIAL DEVELOPMENT TOOL IN ACADEMIA
Article Sidebar
Main Article Content
Abstract
Entrepreneurship comprises personal and behavioral aspects that, permeated by the social and environmental context and the entrepreneur's path, enable the emergence of certain entrepreneurial behaviors and qualities. Despite the lack of focus on entrepreneurial activity in educational institutions in our country, especially in postgraduate programs, the importance of projects to disseminate entrepreneurship concepts for the creation of personal entrepreneurial characteristics in the academic environment is evident. In this way, the “Café ConsCiencia: Book Club” project is a remote initiative, with monthly meetings via the Biotechnology – Uniara channel, on YouTube, with the objective of exhibiting books related to the area of entrepreneurship, to disseminate the concepts among students, teachers, businesspeople, and anyone else interested, with the aim of promoting reflection, dialogue, cooperation and rapprochement between such actors in order to promote entrepreneurial actions in a network. The project took place between the months of August 2021 and June 2022 and a total of 8 books were discussed on the subjects of entrepreneurship and innovation, with guests in lives on the Uniara Biotechnology channel. In addition, it used social media to increase the reach of the project. The videos have reached a total of 508 views to date and were able to raise several discussions on the topics during the lectures. We also highlight that the project may continue with new editions, bringing new guests, books to be discussed and seeking greater reach on social media.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
• The author (s) warrant that the contribution is original and unpublished and that it is not in the process of being evaluated in other journal (s);
• The journal is not responsible for the opinions, ideas and concepts issued in the texts, as they are the sole responsibility of the author (s);
• Publishers have the right to make textual adjustments and to adapt the article to the rules of publication.
Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution License, which allows the sharing of work with acknowledgment of authorship and initial publication in this journal.
Authors are authorized to take additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (eg publish in institutional repository or as book chapter), with acknowledgment of authorship and initial publication in this journal.
Authors are allowed and encouraged to publish and distribute their work online (eg in institutional repositories or on their personal page) at any point before or during the editorial process, as this can generate productive changes as well as increase the impact and citation of the published work (See The Effect of Free Access) at http://opcit.eprints.org/oacitation-biblio.html
References
CROISFELTS, H.; BARBOZA, R. A. B.; DE FREITAS RAMALHEIRO, G. C.; SILVAL BARUD, H. Redes de inovação, cooperação universidade-empresa e spin off: estudo de caso café consciência. Brazilian Journal of Development, v. 6, n. 6, p. 33792–33811, 2020.
FICHT, N. Clube do livro: uma inovação em Biblioteca Universitária. In: Anais... XIX Seminário Nacional de Bibliotecas Universitárias, p. 8, 2016. Disponível em: www.tcpdf.org. Acesso em: 26 jan 2024
FIGUEIRA, J. B.; CARVALHO, T. M. B. Empreendedorismo acadêmico no Brasil: evidências a partir da avaliação da trajetória profissional de ex-bolsistas de iniciação científica, mestrado e doutorado. Trabalho de conclusão de curso. Gestão do Comércio Internacional e Gestão de empresas à Faculdade de Ciências Aplicadas da Universidade Estadual de Campinas, 2015.
GALVAO, A.C.F., et al CGEE - CENTRO DE GESTÃO E ESTUDOS ESTRATÉGICOS. Mestres e Doutores 2015: estudos da demografia da base técnico-científica brasileira. Brasília:CGEE, 2016 . Disponível em: https://www.cgee.org.br/documents/10195/11009696/Mestres_Doutores_2015_Vs3.pdf/d4686474-7a32-4bc9-91ae-eb5421e0a981?version=1.6 Acesso em: 05 mar 2024.
INSTITUTO PRÓ-LIVRO, 2019. Retratos da Leitura no Brasil. Revista Contrapontos, v. 5, n. 3, p. 153, 2019. Disponível em: https://www.prolivro.org.br/pesquisas-retratos-da-leitura/as-pesquisas-2/. Acesso em: 05 mar 2024.
KRUGER, C.; PINHEIRO, J. P; MINELLO, I. F; As características comportamentais empreendedoras de David McClelland. Revista: Caribeña de Ciencias Sociales, p. 1–5, 1999. Disponível em: https://www.eumed.net/rev/caribe/index.html. Acesso em: 05 mar 2024.
LAVADO, T. Com maior uso da internet durante pandemia, número de reclamações aumenta; especialistas apontam problemas mais comuns. 2020. Disponível em: https://g1.globo.com/economia/tecnologia/noticia/2020/06/11/com-maior-uso-da-internet-durante-pandemia-numero-de-reclamacoes-aumenta-especialistas-apontam-problemas-mais-comuns.ghtml. Acesso em: 05 mar 2024.
LICHTENHELD, A. F.; DUARTE, C. V.; BORTOLON, A. O Instagram Como Estratégia De Marketing Digital: Uma Pesquisa Ação Na Wood Lanches. p. 1–20, 2018.
MARTES, A. C. B. Weber and Schumpeter: The Economic action of the entrepreneur. Revista de Economia Politica, v. 30, n. 2, p. 254–270, 2010.
MELLO, D. Home office foi adotado por 46% das empresas durante a pandemia. Disponível em: https://agenciabrasil.ebc.com.br/economia/noticia/2020-07/home-office-foi-adotado-por-46-das-empresas-durante-pandemia. Acesso em: 05 mar 2024.
MOTA, E. C.; SCORZONI, Marilia F; ALSELMI, André L. Projeto de extensão “Clube de Leitura nas Escolas”: uma experiência pautada no letramento literário Elaine. Revista Iluminart, v. 17, p. 127–138, 2019. Acesso em: 05 mar 2024.
NEVES, Vanusa Nascimento Sabino et al. UTILIZAÇÃO DE LIVES COMO FERRAMENTA DE EDUCAÇÃO EM SAÚDE DURANTE A PANDEMIA PELA COVID-19. Educação & Sociedade, v. 42, p. 1–17, 2021. Disponível em: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-73302021000100308&tlng=pt. Acesso em: 05 mar 2024.
PATRÍCIA, Jéssica; SÁ, Silva De. A importância da mediação da leitura para a comunidade : a experiência do Clube do Livro de Ribeirão das Neves. 2019. Acesso em: 05 mar 2024.
PORTAL PORIR. Google lança nova canal Youtube Edu. Disponível em: https://educacao.estadao.com.br/noticias/geral,google-lanca-novo-canal-youtube-edu,1099490. Acesso em: 05 mar 2024.
SCHWARTZMAN, S. Brazil : O p p o r t u n i t y and crisis in higher education * I . Opportunity and crisis. Higher Education, v. 17, p. 99–119, 1988.
WITTER, G. P. Clube do livro, alfabetização e comunicação. Psicologia Escolar e Educacional, v. 2, n. 2, 1998.