Estratégias de Promoção para o Comércio Exterior Brasileiro: O Caso do Setor Têxtil
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Published:
Jan 13, 2005
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Abstract
O comércio exterior brasileiro vem crescendo continuamente. Sua participação no comércio mundial, no entanto, não ultrapassa 1,1 %. Barreiras internas de ordem estrutural, política, econômica e cultural por um lado, associadas à baixa cultura exportadora por outro, explicam parte de tal desempenho. Este trabalho procurou identificar as principais estratégias de promoção aplicadas ao comércio exterior e, em especial ao setor têxtil. Observou-se que o setor têxtil, embora tenha participação expressiva no grupo de manufaturados da pauta exportadora brasileira, atinge mercados restritos, como conseqüência das estratégias adotadas que têm como foco a comercialização e verticalização, em vez da tecnologia.
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How to Cite
Borges, C. R., Kalatzis, A. E. G., & Velho, P. R. (2005). Estratégias de Promoção para o Comércio Exterior Brasileiro: O Caso do Setor Têxtil. Revista Brasileira Multidisciplinar, 9(2), 87-100. https://doi.org/10.25061/2527-2675/ReBraM/2006.v9i2.269
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• The author (s) warrant that the contribution is original and unpublished and that it is not in the process of being evaluated in other journal (s);
• The journal is not responsible for the opinions, ideas and concepts issued in the texts, as they are the sole responsibility of the author (s);
• Publishers have the right to make textual adjustments and to adapt the article to the rules of publication.
Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution License, which allows the sharing of work with acknowledgment of authorship and initial publication in this journal.
Authors are authorized to take additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (eg publish in institutional repository or as book chapter), with acknowledgment of authorship and initial publication in this journal.
Authors are allowed and encouraged to publish and distribute their work online (eg in institutional repositories or on their personal page) at any point before or during the editorial process, as this can generate productive changes as well as increase the impact and citation of the published work (See The Effect of Free Access) at http://opcit.eprints.org/oacitation-biblio.html
