Propagandas Interativas em Mídia Impressa
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Published:
Jul 16, 2004
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Abstract
Esse trabalho tem como finalidade mostrar as peças publicitárias produzidas pela mídia impressa que outrora eram apenas bidimensionais e que através das novas tecnologias desenvolvidas nessa área ampliaram o leque de opções a serviço dela, tornando-se assim propagandas interativas, criativas e lúdicas e que por sua vez estão em crescente formas e maneiras de utilização e publicação, aliando a futuros profissionais da área, possibilidades na área gráfica de trabalharem elementos convincentes, sedutores e persuasivos para a linguagem da publicidade e propaganda.
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How to Cite
Campos, L. P. de, & Valle, L. R. do. (2004). Propagandas Interativas em Mídia Impressa. Revista Brasileira Multidisciplinar, 8(2), 43-52. https://doi.org/10.25061/2527-2675/ReBraM/2004.v8i2.305
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• The journal is not responsible for the opinions, ideas and concepts issued in the texts, as they are the sole responsibility of the author (s);
• Publishers have the right to make textual adjustments and to adapt the article to the rules of publication.
Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution License, which allows the sharing of work with acknowledgment of authorship and initial publication in this journal.
Authors are authorized to take additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (eg publish in institutional repository or as book chapter), with acknowledgment of authorship and initial publication in this journal.
Authors are allowed and encouraged to publish and distribute their work online (eg in institutional repositories or on their personal page) at any point before or during the editorial process, as this can generate productive changes as well as increase the impact and citation of the published work (See The Effect of Free Access) at http://opcit.eprints.org/oacitation-biblio.html