Quality: a Literature Review in Scope Meet Marketing
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Published:
Jan 4, 2012
Keywords:
Literature review, Quality, Perceptions, Consumer behavior Revisão da literatura, Qualidade, Percepções, Comportamento do consumidor.
Main Article Content
Abstract
The quality construct has been widely researched in the marketing literature focused on understanding the gap between what consumers expect and what is actually perceived. This paper presents a literature review of the 20 articles presented at the four Encontros de Marketing (EMAs) sponsored by Associação Nacional dos Cursos de Pós-Graduação em Administração (ANPAD), which mentioned the word quality in their titles. The alternative constructs most widely used to support the studies were satisfaction and loyalty / trust / commitment; and the studies that were analyzed seldom contained similar references. As a suggestion for future studies, a similar research in the context of the Encontros da ANPAD is proposed.
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How to Cite
Carpejani, E., Aguiar, W., Rossi, G., Terra, N., & Troccoli, I. R. (2012). Quality: a Literature Review in Scope Meet Marketing. Revista Brasileira Multidisciplinar, 15(1), 101-120. https://doi.org/10.25061/2527-2675/ReBraM/2012.v15i1.79
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Artigos Originais
1437/5000
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• The author (s) warrant that the contribution is original and unpublished and that it is not in the process of being evaluated in other journal (s);
• The journal is not responsible for the opinions, ideas and concepts issued in the texts, as they are the sole responsibility of the author (s);
• Publishers have the right to make textual adjustments and to adapt the article to the rules of publication.
Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution License, which allows the sharing of work with acknowledgment of authorship and initial publication in this journal.
Authors are authorized to take additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (eg publish in institutional repository or as book chapter), with acknowledgment of authorship and initial publication in this journal.
Authors are allowed and encouraged to publish and distribute their work online (eg in institutional repositories or on their personal page) at any point before or during the editorial process, as this can generate productive changes as well as increase the impact and citation of the published work (See The Effect of Free Access) at http://opcit.eprints.org/oacitation-biblio.html