Identifying the Target Audience Profile of Graduate Education in the Distance mode, in Brazil: An Exploratory Analysis
Article Sidebar
Published:
Jan 4, 2012
Keywords:
Distance Education, Educational Marketing, Marketing segmentation. Educação a distância, Marketing Educacional, Segmentação mercadológica
Main Article Content
Abstract
Distance education (DE), a learning process where some parts of the knowledge transmission is remotely conducted , has developed fast in Brazil and has been considered an important educational alternative, due to its great potential for social inclusion. Although both the enrollment and the offer of undergraduate courses have grown significantly in recent years, a persistent problem for the enhancement of this learning alternative is the lack of quantitative and qualitative information about the student population. In order to try to fill this gap, this paper aims to identify the main specific characteristics of this group of students using data from the Higher Education Census 2009 and the results of the Socio-Economic Survey of ENADE 2009, then providing suggestions for the customization and improvement of the undergraduate courses offered via DE in Brazil.
Downloads
Download data is not yet available.
Article Details
How to Cite
Las Casas, A. L., de Almeida, K. P. dos R., & Cerqueira Viana, R. B. de. (2012). Identifying the Target Audience Profile of Graduate Education in the Distance mode, in Brazil: An Exploratory Analysis. Revista Brasileira Multidisciplinar, 15(1), 23-34. https://doi.org/10.25061/2527-2675/ReBraM/2012.v15i1.74
Section
Artigos Originais
1437/5000
The author (s) authorize the publication of the article in the journal;
• The author (s) warrant that the contribution is original and unpublished and that it is not in the process of being evaluated in other journal (s);
• The journal is not responsible for the opinions, ideas and concepts issued in the texts, as they are the sole responsibility of the author (s);
• Publishers have the right to make textual adjustments and to adapt the article to the rules of publication.
Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution License, which allows the sharing of work with acknowledgment of authorship and initial publication in this journal.
Authors are authorized to take additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (eg publish in institutional repository or as book chapter), with acknowledgment of authorship and initial publication in this journal.
Authors are allowed and encouraged to publish and distribute their work online (eg in institutional repositories or on their personal page) at any point before or during the editorial process, as this can generate productive changes as well as increase the impact and citation of the published work (See The Effect of Free Access) at http://opcit.eprints.org/oacitation-biblio.html
• The author (s) warrant that the contribution is original and unpublished and that it is not in the process of being evaluated in other journal (s);
• The journal is not responsible for the opinions, ideas and concepts issued in the texts, as they are the sole responsibility of the author (s);
• Publishers have the right to make textual adjustments and to adapt the article to the rules of publication.
Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution License, which allows the sharing of work with acknowledgment of authorship and initial publication in this journal.
Authors are authorized to take additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (eg publish in institutional repository or as book chapter), with acknowledgment of authorship and initial publication in this journal.
Authors are allowed and encouraged to publish and distribute their work online (eg in institutional repositories or on their personal page) at any point before or during the editorial process, as this can generate productive changes as well as increase the impact and citation of the published work (See The Effect of Free Access) at http://opcit.eprints.org/oacitation-biblio.html
